Alfred Martin Schmidt, Jr. died on March 27, 2022 after a short illness.

Born in Hoboken, New Jersey on May 8, 1930, he was the son of Alfred Martin Schmidt, Sr. and Florence Marie Meiners Schmidt. He graduated cum laude from Blair Acacdemy, Blairstown, New Jersey in 1947, and Dartmouth College, Hanover, New Hampshire in 1951 where he was member of Phi Delta Theta.

After college, he entered his father’s business, a knitwear manufacturing and importing company, where he had the opportunity to travel the world. Subsequently, he became Vice President of Marketing at Brooks Brothers, Bergdorf Goodman, and later the Franklin Mint. In 1990, he started a catalog consulting firm, The Schmidt Group International. He was a pioneer in the direct marketing field and served clients in the US, Europe, and Asia. As a member of the Direct Marketing Association, he was awarded the prestigious Henry Hoke Award and the DMA Echo Leader Award. He continued his consulting practice until earlier this year.

Al lived life to the fullest. It was a life of laughter and fun. For 60 years he and his wife, Joan Lois Van Duyne Schmidt, raised their children, Christy, Jeffrey, and Jonathan at the Jersey Shore and Mendham, New Jersey. As a family, they enjoyed skiing, tennis, and swimming. Al and Joan loved to play croquet with friends at Green Gables Croquet Club in Spring Lake, New Jersey. He was also an avid golfer and played regularly until a few months before his death.

In his later years, he and Joan moved to Florida and enjoyed life in Vero Beach. When Joan passed away in 2011, he was blessed to meet and marry Mary June Wilkinson in 2013.

Most of all, Al will be remembered for his wit and exceptional sense of humor. He had a unique ability to make every day exciting and memorable.

Al is predeceased by his wife, Joan, and great grandson, Curtis Hatley. He is survived by his children and their spouses Christy Morford (Richard), Jeffrey (Carmel), and Jonathan (Jackie). Al is survived by 6 grandchildren and 7 great grandchildren. In addition, he is survived by his wife Mary June and her children and spouses, William Scott (Jill), Susan Wilkinson, John (Lois), Julie Wilkinson Wells (Todd), and Sarah Wilkinson Hughes (Brad). Mary June also has 10 grandchildren and 1 great grandchild.

In lieu of flowers, donations are requested to the Curtis Workerman Fund: https://nptgivingpoint.org/contribute-cash/131838, Samaritan’s Purse International Relief (Crisis in Ukraine), or a charity of your choice.